Monday, January 21, 2008

World Space Signature Music by A.R. Rahman

The new communications campaign, of which A R Rahman is an integral part, is based on extensive studies with existing as well as potential customers across India. Commenting on the campaign, Arti Mehta, chief marketing officer, Worldspace India said, Rahmans genius has captured the attention of the world with his distinctive brand of music, which has stayed true to tradition, attracting a broad base of listeners who cut across age groups, geographies and profiles. Worldspace will leverage this imposing persona, and his undoubted association with quality music, to build awareness for our brand and connect with music lovers across India. We have developed an aggressive integrated campaign that involves a refreshing new series of TV commercials and on-ground events including concerts, contests and awards.....

The Full Story at sify